Last week we talked about Red Flags which is actually step 1 to Success in Your Small Business. Here's step 2.
Find Your Core Difference
When you talk about your business at a party, do people respond, "Wow! Tell me more about that?" Or do they escape and run to the shrimp dip?
If they don't say 'Wow! Tell me more', you need a powerful short phrase that lets them know you offer something unique and different - and don't worry, this doesn't mean you have to spend lots of money.
If your Core Difference reflects their single biggest frustration, you'll find they absolutely want to know more.
"I show small business owners how to save thousands on their IT costs."
"We create systems that make money for our clients while they sleep."
"We help business owners predict cash flow accurately."
"We make accountants absolutely indispensable to their clients."
Does your core difference make the impact you are looking for? Tell us your stories.

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Sharon
http://www.autoloans101.info
Posted by: Sharon | November 29, 2008 at 02:40 AM
Hello Dear and Respected,
I hope you are fine and carrying on the great work you have been doing for the Internet surfers. I am Imran Haider from The Pakistani Spectator (TPS), We at TPS throw a candid look on everything happening in and for Pakistan in the world. We are trying to contribute our humble share in the web sphere. Our aim is to foster peace, progress and harmony with passion.
We at TPS are carrying out a new series of interviews with the notable passionate bloggers, writers, and webmasters. In that regard, we would like to interview you, if you don't mind. Please send us your approval for your interview at email address "imran.oracle at Gmail dot com", so that I could send you the Interview questions. We would be extremely grateful.
Regards,
Imran Haider,
The Pakistani Spectator
pakspectator dot com
Posted by: Imran | August 04, 2009 at 11:56 AM