Your Marketing Story

Many companies have interesting or even gut-wrenching histories. One of the first lessons I learned as a Duct Tape Marketer was, "Tell your story in an open, honest and entertaining way, and you will win prospects’ hearts as well as their heads". The ability to connect by way of personal stories is one of the greatest advantages that small business possesses over big business.

The marketing story is an effective tool because it allows you to do several things that traditional marketing or advertising does not:
•Stories are an effective way to simplify a complicated issue.
•Stories can create emotion. People buy on emotion and rationalize their decision with facts.
•Stories are easier to remember because people can more readily relate to a story.
And most importantly… stories build trust.

The most effective marketing stories fall into one of six categories.
1.Who I am – stories that allow the potential customer to connect with who you are or who the company is
2.What I do – stories that communicate not only what your firm does but why
3.The vision – stories that paint a picture of a dynamic future
4.Values in action – shared lessons that expose the human side – both the good and the bad
5.I know you – stories that let the potential customer know you have walked in their shoes.
What is your marketing story and what is it saying about you?

Comments

[Imran]

Hello Dear and Respected,
I hope you are fine and carrying on the great work you have been doing for the Internet surfers. I am Ghazala Khan from The Pakistani Spectator (TPS), We at TPS throw a candid look on everything happening in and for Pakistan in the world. We are trying to contribute our humble share in the web sphere. Our aim is to foster peace, progress and harmony with passion.

We at TPS are carrying out a new series of interviews with the notable passionate bloggers, writers, and webmasters. In that regard, we would like to interview you, if you don't mind. Please send us your approval for your interview at my email address "ghazala.khi at gmail.com", so that I could send you the Interview questions. We would be extremely grateful.

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Ghazala Khan
The Pakistani Spectator
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