Last week we talked about Red Flags which is actually step 1 to Success in Your Small Business. Here's step 2.
Find Your Core Difference
When you talk about your business at a party, do people respond, "Wow! Tell me more about that?" Or do they escape and run to the shrimp dip?
If they don't say 'Wow! Tell me more', you need a powerful short phrase that lets them know you offer something unique and different - and don't worry, this doesn't mean you have to spend lots of money.
If your Core Difference reflects their single biggest frustration, you'll find they absolutely want to know more.
"I show small business owners how to save thousands on their IT costs."
"We create systems that make money for our clients while they sleep."
"We help business owners predict cash flow accurately."
"We make accountants absolutely indispensable to their clients."
Does your core difference make the impact you are looking for? Tell us your stories.